BUILD A LEGACY WITH ONTARIO’S PREMIER POOL COMPANY
Build a Legacy With Ontario’s Premier Pool Company
Partner with Ontario’s premier pool company. Leverage 80 years of proven service excellence to scale your business. Betz Pools provides the system and branding for an elite pool professional.
Now accepting entrepreneurs for our waiting list. Franchises offered in Fall.
The Opportunity
Take Control
of Your Future
Built on 80+ years of brand trust, retail demand, and recurring service revenue.
Launch a protected territory with a model designed for recurring service revenue, retail margin, and long-term customer retention.
Retail Supply
Branded storefront with full product lines — chemicals, parts, accessories, and seasonal essentials.
Weekly Service
Recurring revenue from route-based pool maintenance operating from your retail hub.
Both Combined
Maximum market coverage with full operational support — retail credibility plus service density.
The System
We’ve Already Built
the System
You don’t figure it out — you step into it.
What You Get
Built for Your Success
Betz University
Comprehensive training covering operations, sales, and service delivery.
Branded Chemicals
Private-label product lines with full supply chain support.
Fleet & Logistics
Vehicle wraps, routing software, and logistics planning.
Retail Store Design
Turnkey layouts with flexible formats for any market.
Business Systems
ERP, CRM, and management tools configured and ready.
Ongoing Support
Continuous operational support from HQ throughout your journey.
Betz Pools Limited
Est. 1945
Our story, your foundation.
For over eight decades, Betz Pools has built thousands of iconic luxury pools across Ontario and beyond. We’ve built a reputation for legendary service, quality craftsmanship, and a platform that helps elite partners scale their service businesses.
Luxury pools
Family pools
Indoor pools
Commercial pools
White glove franchise
Brand Refresh
A Fully Built
Retail Experience
- Retail-ready store formats
- Accessories + chemicals
- Contractors + DIY
- Scalable formats for any market
Operating Model
A Storefront That Powers Recurring Revenue
Retail Credibility
A permanent storefront gives the Betz name local weight. Customers see a real operator with product knowledge, water-care guidance, and year-round visibility.
Weekly Service Engine
The store functions as a command center for route planning, field coordination, water testing, and recurring customer relationships.
Supply + Accessory Sales
Chemicals, parts, equipment, and seasonal purchases create additional transaction volume while reinforcing the Betz relationship.
Serving luxury clients and everyday pool owners
Availability
Priority Territories
Now Forming
Select your preferred Ontario market. Early applicants receive priority territory selection.
Ideal Partners
Who This Is For
You Are
Established contractor (landscaping, remodeling, home building)
Visionary entrepreneur with business acumen
Company seeking to diversify or vertically integrate
Leader ambitious enough to scale to multi-million revenue
Individual committed to exceptional client experiences
You Want
A proven system — not a startup gamble
Protected territory with recurring revenue
Operational support from day one
Premium brand recognition in your market
Work-life balance with scalable operations
We proudly offer exclusive franchise fee discounts to Canadian Armed Forces veterans and their families with an active CF1 card.
Apply Now
Join Our Franchise Waiting List
Take the next step towards scaling your business with Ontario’s premier pool company.
Application Received
Thank you. Our team will review and contact you shortly.